It is extremely likely that you have heard about how popular Snapchat has become and how it is on track to dominate social media. It has been reported that the platform now has 125 million active users. One of the reasons for this is because the app is constantly evolving and updating with great new features. One of the most recent features that was released is on-demand geo filters. These filters have huge potential for businesses and have created an unbelievable amount of potential for early adopters.
Geo Snapchat filters are graphic overlays that can be used on snaps. They are only available in specified locations, meaning that a user in London will have access to different filters than someone in Paris. This feature is one of the reasons that they are so relevant and effective to businesses and events. It means that a coffee shop’s customers for example, can show all their friends their beautifully prepared latte in a fun, unique and easy way.
To use a filter you simply take a snap as normal and swipe from right to left. First you will see the standard options such as the black and white filter and the time. Then, if there is a geo filter available in your area, it will overlay on your photo. If you are in a densely populated area such as London City Centre, or a concert for example, it is likely that you will have a range of choices.
Another unique feature of Geo filters is that they are temporary. They can be live anywhere from between 5 hours and 30 days. This allows users to show off their location to friends, whether that is a restaurant, a product launch or a holiday destination. If you are interested in using a custom filter for your business or event, get a quote here.
If you have any questions or are wondering how geo filters can benefit your business or event, please get in touch!