How TV networks use geofilters to promote flagship shows
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How TV networks use geofilters to promote flagship shows

E! uses geofilters to promote Keeping Up With The Kardashians

There are countless ways for businesses and event promoters to use Snapchat geofilters in creative ways to promote their products.

It has been reported that the social media app now has over 100 million daily users and is continuing to grow.

The latest innovative marketing tactic using geofilters that we have spotted comes from the TV Network E!

The networks flagship show, Keeping Up with the Kardashians is set to return next week so they been working with social media agency Vayner Media to incorporate Snapchat in their creative marketing tactic.

This week, 10 different Snapchat geo filters will be available in LA, New York, Las Vegas and Miami. Super fans will be able to find further geofilters in secret locations.

 

kardashians geofilters

 

Jen Neal, executive vice president of marketing at E! said that, “The custom Snapchat geo-filters are such a unique social media offering.”

Jean continued to talk about the benefits of using geofilter as part of a businesses marketing strategy. “They’re interactive, completely native to the platform, and add genuine value to users who want to share their adventures with friends. We opted to place the geo-filters in locations that are most strongly associated with the show, which adds authenticity to our fans’ experience. Keeping Up with the Kardashians fans can snap at a place frequented by the Kardashians in the show, celebrate that closeness with the family, and share it with their friends.”

It helps that the Kardashian sisters use Snapchat to share their daily lives and share a similar target market with the platform.

Snapchat is extremely popular with millennials and their user base is made up of 70% females. This makes Snapchat geofilters ideal for businesses targeting this demographic that have been hard to target in the past.

We expect to see more large and small businesses using geofilters in creative ways as the platform continues to grow and poses a threat to social media giants Facebook.