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Snapchat Influencer Q&A with Lindsey Margolis

Snapchat Influencer Q&A with Lindsey Margolis 3

Welcome to the Snapchat Influencer Q&A series, where you can learn from the masters as we deconstruct the techniques used by Snapchat influencers and marketers.

Today we are talking Lindsey Margolis who is a social media influencer primarily using Snapchat and Instagram.

lindsey margolis piiinky

Lindsey Margolis
Snapchat Influencer

Hi Lindsey, great to meet you. Thanks for taking the time to share your knowledge with us. Could you tell us a bit about yourself and what you do?

Hello! Well, I am a social media influencer in that, aside from promoting brands and businesses in the Internet world, I want to make an impact on someone’s life through Snapchat and Instagram storytelling and engagement.

What do you Snap about mostly?

I’m known for my #piiinkyrants which, is literally me ranting about my perspective on things in general. Since I’m known as a

Since I’m known as a Snapchat artist, I like to throw some doodles in my stories as well. I just want to make people laugh!

Snapchat is the perfect platform for storytelling. How can brands utilize this?

Great content; entertain your audience. Tell a story and be relatable. These are real, live people you are talking to.

The term “engagement” is a word that is frequently overused so it seems to have lost some meaning.

Engagement, quite literally, is taking advantage of the fact that Snapchat allows real-life human connections.

Respond to your followers; let them be involved in your stories. If you are a bigger company who needs to reach a large audience, connect with Snapchat influencers. They have the knowledge and creativity to boost your brand as a whole. That’s what we are here for.

What have you found hard about growing your Snapchat audience?

The most difficult thing when growing an audience is connecting with the right people. When people buy shoutouts and followers, they miss the object of the game. The goal is not to GAIN a following, the goal is to KEEP one.

When people buy shoutouts and followers, they miss the object of the game. The goal is not to GAIN a following, the goal is to KEEP one.

The goal is not to GAIN a following, the goal is to KEEP one.

What advice would you give to a small business who is just starting to use Snapchat?

JUST DO IT. Jump right in, stop planning so much. The only way to succeed on Snapchat is to physically be on the platform and learn through experience. You are going to start out with a small audience

The only way to succeed on Snapchat is to physically be on the platform and learn through experience. You are going to start out with a small audience because, that’s how everyone starts out. So what? Talk to those few people and stop worrying about your view count right off the bat.

Word of mouth is a powerful tool.

And again, the people you want to pitch your product to are the influencers that will help you sell it. Invest in an influencer.

Word of mouth is a powerful tool.

And again, the people you want to pitch your product to are the influencers that will help you sell it. Invest in an influencer.

What effect has Snapchat had on your personal brand?

My personal brand is what launched my Snapchat career, so it’s only been a positive thing so far.

Have you experimented with geofilters?

Absolutely! I’m not a vlogger per say, but if by experimented you mean use them, then yes! I also design them as well for small businesses.

Who are your favourite people or brands to follow on Snapchat?

My absolute favorite Snapchatter is Tristan Ciaran (known as Tristantales on Snapchat).

It’s not just that he’s funny, it’s that his creativity blows my mind. He knows his target audience and legitimately makes me laugh out loud. Tristan is the one who taught me that a story needs to have a beginning, middle, and an end.

Tristan is the one who taught me that a story needs to have a beginning, middle, and an end.

Where can people find you?

Snapchat: Piiinky

Instagram: Lindsey.Margolis

Twitter: @LindseyMargolis

Facebook: PiiinkyLindsey

YouTube: TenSecondTV

Other: lurking around my local Starbucks, probably.

Is there anything else you would like to add?

Yes. Snapchat is all about good content.

Stop being afraid of disappearing stories, and start acknowledging your followers as human beings because that’s what they are.

Real growth comes with time and, for small businesses, be everywhere, not just Snapchat. And be yourself!