Journey to $10,000: September Update
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Journey to $10,000: September Update

Journey to $10,000: September Update 6

Each month we publish a post like this showing you how Custom Filterz is progressing as a business and the things we have done to get there.

The reports help us track our progress while hopefully showing others how to grow a side project into a full time business.


What happened in September

This month was first month that monthly revenue didn’t increase compared to the previous month since we started Custom Filterz.

The $2,000 goal for September was ambitious but definitely achievable which is why it’s disappointing to report the failure.

The month got off to a really slow start and first we thought it may have been because of Instagram releasing their stories feature or Snapchat releasing their own way to create geofilters. But eventually the orders picked up and most of the revenue came in towards the end of the month.

When the month was over, we have generated $1,460 in revenue.


This result equates to a 15% decreased compared August, which is again disappointing but this series is all about transparency!




Traffic was a lot lower than last month after the experiment and generally quite a low number compared to previous months.

You might also like: How to Growth Hack your Snapchat with Justin Wu


There were blog 8 posts in September, 1 more than August.

For October, a new blog plan has been created so there should be more structure from now on.

The plan is to have 3 posts a week published.

Wednesday will be a post from Catherine who is our new blogger and already has a few posts up. Her posts cover Snapchat news, geofilter tips and generally anything related to Snapchat.

Friday will be an interview with an influencer for the Snapchat Influencer Q&A series.

Sunday’s post will be a  ‘Top 5 geofilters of the week!’ post.

In addition to these weekly posts, these income reports will continue to be posted on 1st of each month.

If there are any extra posts that don’t fit into these categories, they will be posted on a Monday.

The goal for the blog is to improve the SEO of the site which will hopefully pay off as a longer term strategy.

Social Media Followers

  • Facebook – 1598
  • Twitter – 981
  • Instagram – 2372
  • Pinterest – 0, the previous account was blocked for an unknown reason so we are starting again with Pinterest.

Goals for next month


Since we didn’t hit $2,000 in September, we will go for the same number in October. It should be achievable if we can keep the momentum going from the back end of September.

Signing off

Although the revenue was slightly disappointing for September, we are now more determined to hit the target in October.

We have a new offer launching for Halloween where we will be offering a selection of customisable templates for just $9.99 which is exciting!

Thanks for taking the time to read this month’s update ?

If you have any topics or questions that you would like us to cover in next month’s update please leave a comment. We would also appreciate your feedback and any tips that you have to help us grow!

Catch up with the journey so far

Episode 1: June Update $675

Episode 2: July Update $1425

Episode 3: August Update $1680

Episode 4: September Update $1460