Journey to $10,000: November Update
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Journey to $10,000: November Update

Journey to $10,000: November Update 1

Each month we publish a post like this showing you how CustomFilterz is progressing as a business and the things we have done to get there.

The reports help us track our progress while hopefully showing others how to grow a side project into a full-time business.


What happened in November

Although revenue increased from October, business seemed slow for most of November.

We spent some time working on a new project, Ghost Library. Ghost Library is a collection of resources for Snapchat marketers to use when they are growing their personal brand or business on Snapchat.

It will be officially later this month on Product Hunt, and I will report the results next month.

Towards the end of the month we were busy planning the special holiday geofilters that are now on sale. These will hopefully provide a boost for next month’s revenue with the increase in demand over the holidays.

I also did an interview with Courtland from Indie Hackers. You can read it here if you are interested in finding out more about the journey so far: Indie Hackers interview

The revenue for November was $2,225 which is $25 short of the goal. This is a bit disappointing but at least it’s in the right direction!


This is an increase of just 7% on October’s revenue which was $2,084.



Traffic increased again but only slightly. The Indie Hackers interview helped bump up the sessions but didn’t lead to any orders.

You might also like: How to Growth Hack your Snapchat with Justin Wu 


This month there were 4 blog posts, all aimed at helping people use Snapchat for their business.

The posts included:

Social Media

  • Facebook – 1588 (-4)
  • Twitter – 961 (+1)
  • Instagram – 2793 (+107)
  • Pinterest – 72 (+37)

Again it’s the platform’s that focus on visuals that work best for us.

Goals for next month


Although we didn’t hit this month’s target, the holidays are going to increase demand so the goal is going to be raised to $2,600 for December.

It will be the first time that we reach over $2,500 which is a big milestone!

Signing off

November was slow as we were focusing on setting up the filters for the holidays. We still managed to report a decent amount of revenue although it was just short of the goal.

December will be an exciting and busy month so make sure you check out next month’s update.

Thanks for taking the time to read this month’s update ?

If you have any topics or questions that you would like us to cover in next month’s update please leave a comment. We would also appreciate your feedback and any tips that you have to help us grow!

You can also see our progress along with other exciting startups on Transparent Startups.

Catch up with the journey so far

Episode 1: June Update $675

Episode 2: July Update $1425

Episode 3: August Update $1680

Episode 4: September Update $1460

Episode 5: October Update $2,084