Journey to $10,000: December Update
Snapchat geofilters are now available in the UAE 3
Snapchat geofilters are now available in the UAE
December 19, 2016
Q&A with #ChatSnap host Kristy Gillentine 3
Q&A with #ChatSnap host Kristy Gillentine
January 6, 2017
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Journey to $10,000: December Update

Journey to $10,000: December Update 6

Each month we publish a post like this showing you how CustomFilterz is progressing as a business and the things we have done to get there.

The reports help us track our progress while hopefully showing others how to grow a side project into a full-time business.

startup income statement report

What happened in December

December was an incredible month, with a huge increase in revenue. A combination of big orders and the increased demand over the holidays, lead to an amazing $6,542 in revenue.

Our holiday geofilters helped to increase sales by providing an easy way for customers to choose a design and customize the text.

We are also working with some marketing agencies on filters for their clients, which generated a large portion of the revenue.

transparent startup income statement

The total was a long way over the month’s target of $2,300, and an increase of 194%.

startup income report


dec traffic geofilters

Due to some ads we ran for the holiday geofilters, traffic was up to 4,192 from last month’s 3,143.

You might also like: How to Growth Hack your Snapchat with Justin Wu


This month there were 4 blog posts, covering updates related to Snapchat such as:

Social Media

  • Facebook – 1590 (+2)
  • Twitter – 952 (-9)
  • Instagram – 2868 2793 (+75)
  • Pinterest – 104 (+32)

Goals for next month

December goal transparent startups

Although this month’s revenue was unexpectedly high, we are confident that we can match in in January, so the goal is $6,600.

Signing off

December was a great month and a lot of progress was made. We also started working on a separate site that will focus on Snapchat marketing campaigns, which will be ready my next month’s update.

We are excited for the new year to grow CustomFilterz even further!

Thanks for taking the time to read this month’s update ?

If you have any topics or questions that you would like us to cover in next month’s update please leave a comment. We would also appreciate your feedback and any tips that you have to help us grow!

You can also see our progress along with other exciting startups on Transparent Startups.


Catch up with the journey so far

Episode 1: June Update $675

Episode 2: July Update $1425

Episode 3: August Update $1680

Episode 4: September Update $1460

Episode 5: October Update $2084

Episode 6: November Update $2225