If you want to make an impression on Snapchat, then you should consider using influencers. Influencers are huge on social networks and hold a huge amount of sway over audiences. It can be argued that they are even more of a force to be reckoned with than high profile celebrities, purely because they feel closer and more interactive. Hence the term influencer – they have a lot of influence over their followers, and brands are beginning to take notice.
The best way to utilise an influencer is by staging a ‘takeover’. Takeovers are simply a period time in which an influencer with a large following, that you feel upholds your brand ethos, does their thing on your Snapchat account. Leading up to the event they will be encouraged to promote the takeover on various social media channels and you would likewise do the same. What happens next is often a spike in follows from people interested in your brand and are only just hearing about it. This is one of the best ways to get a jump start on gaining interest in your Snapchat account.
Snapchat is fairly unique in the world of social networks because it has no way of recommending users. Other networks, such as Instagram, have whole feeds of accounts that are popular among your followers, making it incredibly easy to find people either to follow or reach out to for advertising. It has been repeatedly lamented that Snapchat makes it very difficult to pinpoint the biggest influencers, and so far, companies still have to use more alternative methods of discovery.
One way to find influencers is by seeking them out on other social networks. Chances are, if they have a huge following on one platform, they will have a decent amount on Snapchat too. The sensible thing to do is to add them yourself and see how regularly they use Snapchat and whether their content is any good. You will then be able to draw your own conclusions.
Another route to finding influencers is through specialist social influencer marketing agencies that make a business out of connecting the right social media users with brands. They have a wealth of knowledge in this sector, so are definitely worth having a conversation with.
The final way you can find interesting influencers is by reading to the end of this blog post, because we have a comprehensive list of the best marketing influencers on Snapchat right now.
First up is Peter Shankman. This guy is an ADHD creative with a huge amount of energy and an enormous cache of stuff to say. He founded Help a Reporter Out, the place to go for sources around the world. He knows people and he knows what appeals to people – more than one business under his belt is proof of that. He has also written a few books and knows the PR world inside and out, meaning his social reach is unprecedented.
Joel Comm is the next influencer on our list. He is a social media whizz (being CEO of a social media consultancy speaks volumes) and in a previous life hosted a radio show. Throughout his life he has capitalised on internet ventures, from video games to apps. He even created an online version of The Apprentice, so he has a lot of experience with making engaging video content.
Everette Taylor is next up. Taylor has had a few trials and tribulations in his life, from overcoming homelessness to countless entrepreneurial pursuits as a child. He started his own company at age 19 and hasn’t looked back since. His Snapchat is a great mix of tips and tricks from the marketing world, and also simply great personality and humorous content.
Gary Vaynerchuk has to be on our list. He’s a huge player on just about every social platform out there, including Snapchat. He has a long history in vlogging, so creating interesting and funny video content is just about second nature. His YouTube series #AskGaryVee had fans from all over the world asking Gary about everything from social media marketing to business branding, so he really knows his stuff.
We’re guessing you would trust someone with your Snapchat account if they wrote a blog post called ‘The Ultimate Guide to Snapchat Marketing’. Basically, you would be foolish to overlook Ross Simmonds. He’s the founder of a few startups and has a deep understanding of the way that content marketing works in this day and age. If that doesn’t convince you, then why not join over 4000 subscribers and read his newsletter?
A really inspiring marketing influencer on Snapchat is Leila Janah. She has founded two companies, both focussed on providing work for people in need in order to battle global poverty. She was named by the New York Times as one of five visionary tech entrepreneurs that are changing the world.
Chris Coleman is the next on this list. He got his training in video creation directly from Buzzfeed, which means he knows how to be amusing on camera. His skills were easily transferred to Snapchat and now he gets a vast amount of views for ‘fun facts’ and other great marketing stuff.
Aileen Lee knows her marketing as well. She is a big name in seed investment and literally coined the name ‘unicorn’ that is often used to describe billion dollar startups in Silicon Valley. She knows how to make companies scale and scale quickly and practises what she preaches through her own company, Cowboy Ventures.
So, that’s our pick of the crème de la crème in terms of marketing influencers on Snapchat. If you want the chance to improve your company’s following, then get involved with those that are already on top. Connect with them on all social platforms, send them tried and tested content that will appeal to them and their fans, and just generally focus on engaging them before attempting to reach out. Who knows? Maybe it will lead to a takeover from some of the biggest influencers on Snapchat right now…