Do you want to impress your guests at your next party, work event or wedding? Of course, who wouldn’t?
In this article I will talk about what Snapchat geofilters are, and how you can use them to make your event stand out and be unique.
They are still really new and not many people know how accessible they are, so I will also talk a bit about how they work too.
Since being released earlier this year, Snapchat geofilters have become the latest trend in social media and event marketing.
Party goers, brides and entrepreneurs have been using geofilters to add a unique aspect to their celebrations and impress their guests, but what exactly are they?
Snapchat describes geofilters as “A fun way to share where you are through filter overlays.” They also added that “They are specific to neighbourhoods and special locations.”
So basically, they are special graphics that can be overlayed onto your images and videos.
The ‘geo’ part in geofilters means that they are only available in a certain location.
If you are a regular Snapchat user (aren’t we all?), you are probably in the habit of swiping through the filters each time you are in a new location to see what’s new. You may have noticed that a geofilter you have used, is no longer available when you move to a different location. This is all to do with where the geofence is set for your geofilter.
When you are using geofilters for your celebrations and events, the geofence should be set to the area that you will at, for example the party function room.
To recap this section, geofilters are:
Geofilters are really simple to use. When you take a Snap, just swipe through the filters as you normally would and you will see the geofilters for that area.
The geofilter graphics will overlay onto your Snap to show your friends where you are and what you’re doing.
It’s that easy!
The first step to getting your very own geofilter is designing one. You can do this yourself, or have a specialist do it for you and take care of everything else too.
According to Snapchat, submitted Geofilters:
– Must be 1080×1920 pixels.
– Should be smaller than 300KB
– Must be a .PNG file.
It is strongly recommended to work with a graphic designer to create a Snapchat geofilter that your guests will want to use.
Once you have your design, the second task is to set the geofence. To get the the best price you should make use of the coverage well. The smallest area your geofilter can cover is 20,000 sq feet, and the largest is 5,000,000 sq feet.
20,000 sq feet is usually enough to cover the location of a wedding or party, but larger events will likely need more coverage.
Once you have created your design and geofence, it is time to submit the geofilter to Snapchat for approval.
It can take up to 24 hours for Snapchat to approve your geofilter so make sure leave you enough time.
There are endless occasions where geofilters can be used to impress your friends, guests and customers. I am going to list some of the best times to use geofilters below and hopefully inspire you to use one at your next event.
Geofilters work great for birthday parties as your guests will be sharing a lot of Snaps anyway, so you may as well make it extra cool by allowing them use a custom geofilter.
The geofilter can include the name of the host, an illustration of them or a special message.
Like birthday parties, geofilters are perfect for weddings. It is an inexpensive way to help your wedding stand out and your guests will definitely be impressed.
Geofilters also make a great wedding gift, that no one else will have thought of.
Baby showers, anniversaries, bar/bat mitzvahs, and high school graduation days are all great opportunities to use geofilters.
Snapchat has the attention of millennials and generation-S (the smartphone generation). As millennials love concerts, gigs and festivals, geo filters are the perfect way to target them.
Geofilters can engage your audience and spice up your speech at your next conference while helping to grow your personal brand.
These are just a handful of situations where geofilters can work extremely well, providing they are designed well.
To see an example of geofilters in action, check out this short video from Snapchat: