What are Snapchat geofilters? Snapchat geofilters are custom filters limited to a particular area. If you take a snap within a certain place and time – a business, a concert venue, a birthday party, or a wedding, for example – you can swipe to apply a custom geofilter to your Snapchat. If you wonder how to use Snapchat geofilters just remember it works just like Snapchat’s other image filters, but geofilters only work within certain locations at certain times. They’re also customizable: we’ll work with you to design and set up the filter you’re looking for to promote your business or event.
All you need to use a geofilter is to be in the right place at the right time.
Geofilters work within a certain area – defined by a “geofence” that is set up with the filter. Only snaps taken within the geographical bounds of that fence will have the option to apply the filter.
Custom geofilters are also set up for a limited length of time – they don’t last forever. So if you set up a geofilter for your birthday party, you’ll be able to apply the filter during the hours of that birthday party. If you come back the after the set time and try to apply the filter, however, it won’t appear as an option on your Snapchat.
You can set the length of time that filters are available, and the area that filters are available in, when you order through our website.
We’ll work with you to design graphics for your geofilter. There are some limitations, however. Geofilters can’t contain URLs, email addresses, photographs of people, phone numbers or hashtags. Business names, marketing phrases, and non-photographic representations of people are permitted.
The geographical area for a custom geofilter can be bewteen 20,000 and 5 million square feet and run for up to 30 days.
Business geofilters are used for promoting your business or brand. We’ll work with you to handle the submission process – the basic rule is that you need the rights to any trademarks, business logos, names, or other intellectual property that you want to use in the filter. If you own the business, that shouldn’t be a problem.
Personal filters, such as you would use for a birthday party, are simpler and do not require such restrictions. That makes them easier to set up. If you want to set up a geofilter for an personal event that you’re doing in collaboration with a business, the rules for business geofilters applies.
Geofilters are a great way to promote small businesses. If you’re a restaurant, chances are that people are already Snapcatting your food – taking pictures of your meals and sending them to their friends. Setting up a geofilter allows them an easy, one-swipe option to tag that snap as having been taken at your restaurant. This streamlines branding and makes it simple for Snapchat users to promote your business when they take photos of your products.
Let’s say that you’re debuting a new product at your business – a new burger, for example – and you’d like to use a geofilter to get the word out. By setting up a custom geofilter, you can give customers the opportunity to use it with Snapchat taken at your business. This will allow them to tell their contacts on Snapchat that they enjoyed that new burger at your restaurant, rather than the competing burger place down the street. They can also broadcast that the burger they enjoyed was not off your older, standard menu but was instead a new product: something exciting, novel, and worth trying out. If you are using a geofilter to promote a specific product, you might want to add a reminder on your menu, or have your employees tell customers that the geofilter is available when they order.
You can also use custom geofilters to get the word out about special promotions, deals, or offers at your business. Is the aforementioned burger 50% off? Do you want people to know about happy hour? Set up a custom geofilter and let your customers know. They can apply the filter to their snaps, which will let their friends know about the deal. It’s a great way to use social media to get the word out about.
With our services, you can design a filter that presents specific information about a deal through graphics layered on top of photos of your product or promotion. Using filters for promotions is a smart, easy way to get the word out.
You don’t have to use a filter to promote products and deals. Companies can also use geofilters with an eye towards promoting employee cohesion and team building.
Create a filter that says BurgerLife, for example, and encourage your employees to take Snapchat and use the filter around work or at a team-building retreat.
Geofilters don’t have to be outwardly focused: you can use them to bring your company together, as well.
You can set up custom geofilters for events such as weddings or birthday parties. Geofilters are a good way to allow people to celebrate and engage with the event before, while, and after they’re enjoying it. They can connect with other people enjoying the event or broadcast the event to other people within their network on Snapchat.
If you’ve got an event that you’d like to promote, there’s a couple different ways to do that with a geofilter. You may want to set up a geofilter before an event – extending the time limit to the day before a wedding, for example, allows people to build excitement and connect with one another by sending Snapchats of the setup.
Creating a filter during an event will allow them to Snapchat with other guests and their larger networks of friends to share in the fun that they’re having. And extending a filter to “the day after” will allow guests to check in with one another the next day as they reflect on how much fun they’ve had.
We hope this article has explained in full how to use Snapchat geofilters and you’re now ready to test your knowledge. Contact us for your first custom geofilter template today!